01 Introduction
Sitara Feed Industry (“we”, “us”, “our”), with its registered office at 5, Gorakhpur - Sonauli Road, Vikas Nagar, Gorakhpur, Uttar Pradesh - 273007, manufactures and sells cattle feed under the Super Uttam (सुपर उत्तम) brand. This Privacy Policy applies to our website and to the information you share with us by phone, WhatsApp, email or in person in connection with an enquiry, order, dealership, job application or review.
We follow the Information Technology Act, 2000, the rules made under it, and the Digital Personal Data Protection Act, 2023. By using our website or sharing your details with us, you agree to the practices described here.
02 Information we collect
We only ask for what we need to answer you and serve you well.
Details you give us
- Name, mobile number and email address
- Village / city, district and delivery address
- Business or shop name (for dealers and bulk buyers)
- Number and type of animals, feed requirement and order quantities
- For job applications: qualification, experience, current employer and position applied for
- Reviews, feedback and any message you choose to write
Collected automatically
- Your language preference (English / Hindi)
- Basic technical data such as browser type, device and IP address, which our hosting provider and the third-party services listed below may record in their normal server logs
We do not use advertising trackers, and we do not ask for bank, card, Aadhaar or other sensitive personal data through this website.
03 How we use your information
- To reply to your enquiry and share prices, product details and feeding guidance
- To process, confirm and deliver orders, including bulk orders
- To evaluate dealership applications and support our dealer network
- To review job applications and contact shortlisted candidates
- To publish testimonials and reviews – only with your consent
- To send updates about our products or offers, which you can stop at any time
- To improve our products, service and website
- To meet legal, tax and accounting requirements
04 Enquiry forms & WhatsApp
The enquiry, bulk order, dealership, careers and review forms on our website do not save your details on our website server. When you press submit, the form prepares a message with the details you entered and opens WhatsApp so you can send it to us. The message reaches us only if you choose to send it.
Messages sent on WhatsApp are handled by WhatsApp (Meta Platforms) under its own privacy policy and end-to-end encryption. Once we receive your message, we keep it in our business WhatsApp and records so we can respond and follow up.
05 Sharing your information
We do not sell, rent or trade your personal information. We share it only when needed:
- Authorised dealers in your area, so they can supply feed to you
- Transport and delivery partners, only the name, phone number and address needed to deliver your order
- Service providers who help us run our website, email and accounts, under confidentiality
- Government or legal authorities, when required by law, court order or to protect our rights
06 Cookies & local storage
We keep cookies to a minimum. Our website uses:
| Name | Type | Purpose | Duration |
|---|
googtrans | Cookie (Google Translate) | Remembers if you chose to view the site in Hindi | Until you switch back to English or clear cookies |
sfi-lang | Browser local storage | Stores the same language choice on your device | Until you clear your browser data |
Third-party services embedded on our pages (see below) may set their own cookies. You can block or delete cookies in your browser settings; the website will still work, but your language choice may not be remembered.
07 Third-party services
Some features of our website are provided by trusted third parties. When you use them, they may receive technical data such as your IP address under their own privacy policies:
- Google Translate – English / Hindi language switch
- Google Maps – location map on our Contact page
- Google Fonts & Font Awesome – fonts and icons
- WhatsApp – chat and form messages
- Google Reviews, YouTube, Facebook & Instagram – when you follow links to our pages there
We are not responsible for the content or privacy practices of these external services. Please read their policies before sharing information with them.
08 Data retention
We keep your information only as long as needed for the purpose it was shared. Order and invoice records are kept for the period required under tax and accounting laws. Enquiries and job applications that do not lead to a business or job relationship are deleted when they are no longer needed, generally within 24 months. You may ask us to delete your information earlier (see Your rights).
09 Data security
We take reasonable physical, technical and administrative steps to protect your information from unauthorised access, loss or misuse. Access is limited to staff who need it to serve you. However, no method of transmission over the internet or electronic storage is completely secure, so we cannot guarantee absolute security.
10 Your rights
Subject to applicable law, you can:
- Ask what personal information we hold about you
- Ask us to correct or update inaccurate information
- Ask us to delete your information when it is no longer needed
- Withdraw your consent, including for product updates and offers
- Nominate another person to exercise these rights on your behalf
- Raise a complaint with our Grievance Officer
To make a request, contact us using the details below. We may ask you to verify your identity before acting on it.
11 Children’s privacy
Our website and products are meant for farmers, dairy owners, dealers and businesses. We do not knowingly collect personal information from anyone under 18 years of age. If you believe a child has shared their details with us, please contact us and we will delete them.
12 Changes to this policy
We may update this Privacy Policy from time to time. The latest version will always be on this page with the “Last updated” date at the top. Please check it occasionally. Continuing to use our website after a change means you accept the updated policy.
13 Grievance officer & contact
For any questions, requests or complaints about this policy or your personal information, please contact our Grievance Officer. We will acknowledge your request and try to resolve it within 30 days.
